Another wonderful year in Wind River Country!

The Wind River Visitors Council (WRVC) is excited to release its 2024 Annual Report. In order to keep Wind River Country’s busy summer months intact, the report is based on the 2024 calendar year, instead of the WRVC’s fiscal year, which runs from July 1 to June 30.
2024 was, once again, a record-breaking year for lodging tax revenue, which came in at
$1,052,599.58, which surpassed 2023 by $52,445.25.

$264,167.49 was distributed back to Dubois, Hudson, Lander, Riverton and Shoshoni in the form of Tourism Asset Development (TAD) funds, which were used for numerous projects in each community. 

I extend my sincere gratitude to the staff and Board of Directors of the Wind River Visitors Council, as well as our esteemed partners across Wind River Country and the state of Wyoming. 

Helen Wilson, Executive Director
Wind River Visitors Council

TOURISM ASSET DEVELOPMENT PROGRAM (TAD):

The TAD program is a voluntary program that is unique to Wind River Country. The Wind River Visitors Council gives 25% of the local lodging tax back to the communities in the percentage that they contribute to the lodging tax. Depending on occupancy rates, these numbers are constantly changing. These funds are distributed by the Lander Chamber of Commerce; the City of Riverton; and the Towns of Dubois, Hudson and Shoshoni to market the communities. Marketing efforts may include events, grants, educational programs and more. 

TAD Distributions in 2024:

The Destination Development Program was created in 2023 by the Wyoming Office of Tourism for Wyoming’s 27 local Lodging Tax Boards. The Wind River Visitors Council (Fremont County’s Lodging Tax Board) was one of the recipients.

Projects that have been completed as part of this program include:

• An expansion of the Art Banner Project in Hudson and Riverton
• Discover Dubois—A TravelStorys audio tour
• An informational kiosk on the Wind River Indian Reservation
• Support for Central Wyoming Regional Airport’s Minimum Revenue Guarantee (MRG) with United Airlines

Highlights from 2024:
In addition to marketing to local, state, national and international audiences, the Wind River Visitors Council has also been involved in lots of projects. Some of these are highlighted below.

• Released a video titled “Celebration: Powwow on the Wind River Indian Reservation”
• Released “Discover Dubois,” a TravelStorys audio tour
• Installed an informational kiosk on the Wind River Indian Reservation
• Completed an expansion of the Art Banner Project in Hudson and Riverton
• Created a new five-year strategic plan, which went into effect on January 1, 2025
• Launched a podcast titled “Wyoming’s Wind River Country: Yellowstone’s Unique Neighbor”
• Celebrated Sinks Canyon State Park’s designation as the first International Dark Sky Park in Wyoming
• Attended the Wyoming Governor’s Hospitality & Tourism Convention and Fall Hospitality & Tourism Summit (Wyoming audience)
• Presented at International Roundup (international audience) and attended ESTO and Destinations International (U.S. audience)
• Supported Central Wyoming Regional Airport’s Minimum Revenue Guarantee (MRG)

For the full report, click here.

Wyoming’s best adventure starts in Wind River Country!

Visit our website for things to do, where to stay, trip planning, events, destinations and more!